We know that now the world has evolved so much that people quite lack a lot of patience for anything that they do. If a web page doesn’t load in 3 seconds, it’s highly likely that the person shuts it down for good and similarly if you can’t offer your products to the customer when they want it, then the loss is in your hands for people have so many substitutes and other alternative products that they could switch into but if that customer had liked your product, you may have had a loyal, long-term customer but simply because you couldn’t give out the offering at the right time you quite lost a good deal. Back in the day your store in the lane might have had competition only with the other two to three shops that’s open with similar grocery items but now what has happened?You might not even know who your competitors are anymore for people shop from so many shops quite far from their town through telephone calls, emails and through online stores therefore unlike back then, you are in a competition that you are quite blind about as well.
This is why retail business now needs to upgrade their game when it comes to attracting and retaining their customers. It’s not only the heavy strategical business decisions that can make a difference in your business but even the tiniest retail arrangements like using a glass showcase instead of a wooden rack or having warm lights as opposed to white lights. Here are some of the small tips that could really bring in a greater impact.
People when starting at a small scale would simply not invest a lot of money on the fittings in the outlet and they think as a start, simple boxes and few hangers could do but ideally as a start-up, small or large scale, my best advice to anyone would be to give your best impression as the first impression. A customer who walks in once may not walk back ever if they feel like it doesn’t have the thing they are looking for which is why you need to invest in some sort of furniture like gondola shelving to arrange things on sale in a better way.
The floor of the outlet should be clean and comfortable to walk in, the lighting should be great that all your items seem nice just as they are in the day light. Sometimes most products that have nice colours in real might look dull with the chosen lights so always choose the right lighting systems. Simple things could really bring a big different and these are some of the easy retail arrangements you could do to your business today.